Styling: Sourcing for DaKine

The Creative Director for DaKine called me with an idea. He explained to me what his concept was, and asked me if I could assist with sourcing all the materials to make his vision come to life. 

I said, YES! 

He sent me images of his inspiration.  The design was totally in my wheel house.  I loved the idea, which makes my job so much easier and way more fun. 

My mission:: 

To find 50+ old frames. To create a collection that works well together, but looks mix- matched and created over years, like a family portrait wall. 

Modern, vintage with a black, white and maybe gold palette was my guidelines. 

Not as easy as I thought, but after scavenging through every goodwill, thrift-shop, antique shop & old folks home rummage sales(jackpot!!!) I had a nice collection of 70+ frames to edit and craft the perfect mix.  I got them home, cleaned them all, washed the glass, tossed the ones that did not make the cut and laid them out.   Yeah!  

Boxed them all up delicately (most had the glass, which I wanted) and delivered then straight to Alistar and his creative team to complete the design.  I got his approval, which meant everything!  

Here is it. Front entrance of the New DaKine offices in Hood River, Oregon. 

SS14 window design

For the Spring/Summer window display for Parts + Labour in Hood River, OR,  I created a light & airy feel through the use of nature.  The breeze blows in through the front door and creates a lovely fringe flutter.   

Twigs sourced at the amazing craft super store called...The Forest.  My friend Amy and I took a few hiking adventures to find the right ones.  

Hand-cut simple tissue paper fringe, gold garland & Elmer's glue.  

The best part was trying to get all three fringe twigs down to the store.  We rode in the back of a pickup truck, it felt like a parade... 

Jessica